How the CMO of Palo Alto Networks is Turning AI Into a Growth Engine
- Lisa Martin
- 1 hour ago
- 1 min read
AI is transforming how marketing operates, but not in the way most people think.
In this episode of CMOs Unscripted, Lisa Martin talks with Palo Alto Networks CMO Kelly Waldher to break down how AI is transforming marketing execution, storytelling, and strategy—especially in one of the fastest-moving industries (cybersecurity) in the world.
From managing market fragmentation to building and launching AI-generated campaigns, this conversation reveals what it really takes to operate as a modern marketing leader.
Inside this episode:
Why cybersecurity is the fastest-moving industry in tech
The real impact AI has on marketing workflows
How to distill complex product portfolios into clear messaging
What it takes to build AI-driven campaigns at scale
Why AI is only as powerful as the data behind it
How CMOs can adapt to constant change and pressure
AI isn’t replacing marketing.
It’s forcing marketers to rethink how everything gets done—from strategy to execution.
If you’re a CMO, a prospective CMO, founder, or marketing leader navigating AI and its crazy pace, you definitely don’t want to miss this episode.
Watch the full episode here:
Comments