NetApp’s NFL partnership didn’t start as a sponsorship—it started as a customer need. In this episode, CMO Gabie Boko shares how to turn invisible technology into powerful brand storytelling.

How CMOs turn AI experimentation into real business value, with practical guidance on data, trust, and enterprise-scale ROI.

In this episode of  CMOs Unscripted , host Lisa Martin  sits down with Kipp Bodnar , Chief Marketing Officer of HubSpot , to unpack how AI is fundamentally reshaping modern marketing . Kipp has helped build the modern marketing playbook —from the rise of inbound marketing to the MarTech explosion, to the emergence of RevOps , and now the AI-driven era that’s breaking long-standing KPIs and attribution models. In this candid conversation, Kipp explains why traditional top-o

In the season two premiere of CMOs Unscripted, NetApp CMO Gabie Boko shares how modern CMOs lead growth through AI, data, trust, and brand resilience.

Glean’s Rena Fallstrom joins Lisa Martin to discuss how CMOs can elevate credibility and market influence through transparency, authenticity, and global communications excellence. Discover why honest analyst engagement, cultural nuance, and AI-powered storytelling define the future of marketing leadership.

What happens when a journalist becomes a technologist, and then reinvents marketing through AI? Madhukar Kumar joins Lisa Martin to unpack how agentic AI is reshaping marketing teams, why GEO is the next frontier of search, and how tomorrow’s CMOs must blend creativity with code.

In this CMOs Unscripted episode, Lisa Martin and Rico Andrade discuss managing up to the CEO and board in B2B marketing—what to discuss, which metrics matter, how to avoid vanity KPIs, and how proactive insights and early wins build trust and unlock budget.

On this episode of CMOs Unscripted, Lisa Martin sits down with award-winning CMO Eric Herzog to explore integrated marketing, its impact on revenue, and how aligning marketing with sales drives business success.