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When Cyberattacks Turn Physical: Lessons from France's Supermarket Refrigeration Incident
A cyberattack targeting refrigeration systems at French supermarkets demonstrates how digital threats can disrupt physical operations. Technology analyst Lisa Martin examines the operational technology vulnerabilities behind the concern, why connected infrastructure creates new security challenges, and the steps business leaders can take to strengthen visibility, protection, and operational resilience.
Lisa Martin
21 hours ago6 min read


AI Data Center Growth Is About More Than Chips | Lisa Martin on Schwab Network
On Schwab Network, Lisa Martin explains why AI data center growth reaches beyond GPUs—and how power, storage, and agentic AI are reshaping the infrastructure conversation.
Lisa Martin
Oct 82 min read


Can AI Regulation Keep Pace With Innovation? | Lisa Martin on Schwab Network
Lisa Martin joins Schwab Network’s The Watch List to discuss AI regulation, trust, AI safety and what growing regulatory fragmentation could mean for technology innovation.
Lisa Martin
Sep 282 min read


Why Human Control Must Keep Pace With AI | Lisa Martin on BBC News
Lisa Martin joins BBC News to explain why human control, independent auditing and clear limits on AI authority are becoming critical as AI systems grow more autonomous.
Lisa Martin
Sep 152 min read


What’s Next for GameStop? | Lisa Martin on Schwab Network
Lisa Martin joins Schwab Network’s Next Gen Investing to discuss GameStop’s changing business model, collectibles growth and what could come next.
Lisa Martin
Sep 141 min read


Inside the Everpure Rebrand with CMO Lynn Lucas
Everpure CMO Lynn Lucas takes Lisa Martin behind the scenes of the former Pure Storage brand transformation, revealing how the company researched its new identity, protected existing equity, aligned employees, managed its digital migration, and positioned the business for the future of enterprise data management and AI.
Lisa Martin
Jul 282 min read


AI Data Centers and Public Trust: What Business Leaders Need to Know
AI isn't just a technology story anymore. It's a transparency, accountability, and public trust story. Discover why the next phase of AI leadership will depend on earning community trust as much as advancing innovation.
Lisa Martin
Jun 264 min read


How the CMO of Palo Alto Networks is Turning AI Into a Growth Engine
AI isn’t replacing marketing—it’s transforming how it gets done. In this episode, Palo Alto Networks CMO Kelly Wahlder explains how he’s leveraging speed, data, and AI to reshape modern marketing.
Lisa Martin
Apr 291 min read


The Road from Data Activation to Real Outcomes in the AI Era with Boomi
Enterprise AI has entered the execution era, but turning that into real business value depends on one critical capability: data activation. In this conversation, Boomi’s Chris Hallenbeck explains how getting the right data, in the right place, at the right time unlocks AI value, accelerates business processes, and transforms IT into a strategic driver of business outcomes.
Lisa Martin
Apr 84 min read


How NetApp Turned Partnerships with the NFL and San Francisco 49ers Into Breakthrough Brand Moments
NetApp’s NFL partnership didn’t start as a sponsorship—it started as a customer need. In this episode, CMO Gabie Boko shares how to turn invisible technology into powerful brand storytelling.
Lisa Martin
Apr 21 min read


The Road To Why Data in Motion Is Powering the Enterprise AI Execution Era
Enterprise AI has entered its execution era, and success starts with data in motion. In this conversation with Boomi’s Mani Gill, we explore how organizations are activating data, orchestrating APIs and AI agents, and moving from experimentation to real business outcomes. With built-in governance, visibility, and trust, enterprises can scale AI confidently and accelerate toward a more autonomous future.
Lisa Martin
Mar 252 min read


Your Road to Chicago with Boomi’s Ed Macosky
Enterprise AI has entered the execution era. In the premiere episode of my Boomi World 2026 vlog series, I sit down with Boomi’s Chief Product and Technology Officer, Ed Macosky, to break down what it really takes to scale agentic AI with confidence — from orchestration and governance to trusted data and security. This is your preview of the conversations we’ll be having on stage in Chicago, May 11–14.
Lisa Martin
Mar 112 min read


From First CMO to IPO in 28 Days: How Jean English Helped Build CoreWeave’s Brand
CoreWeave CMO Jean English reveals how she stepped into the role just 28 days before the company’s IPO and helped build a bold AI brand from the ground up. In this episode of CMOs Unscripted, she shares lessons on category creation, marketing performance, AI infrastructure storytelling, and why authenticity is today’s leadership superpower.
Lisa Martin
Mar 42 min read


Accelerate Your Journey to Chicago
Boomi World 2026 is coming to Chicago, and the AI experimentation phase is over. It’s time to execute. In the kickoff to my Road to Boomi World vlog series, Boomi CMO Alison Biggan explains why this year is different, spotlighting strong market momentum, rapid customer growth, and a sharp focus on real-world AI value. From governed agentic workflows to smarter use of existing infrastructure, this event is all about turning innovation into impact.
Lisa Martin
Feb 253 min read


From AI Pilots to Performance: How CMOs Drive Real ROI with Enterprise AI
How CMOs turn AI experimentation into real business value, with practical guidance on data, trust, and enterprise-scale ROI.
Lisa Martin
Feb 182 min read


How AI Broke Marketing Metrics and What CMOs Must Do Next — Kipp Bodnar, CMO of HubSpot
In this episode of CMOs Unscripted , host Lisa Martin sits down with Kipp Bodnar , Chief Marketing Officer of HubSpot , to unpack how AI is fundamentally reshaping modern marketing . Kipp has helped build the modern marketing playbook —from the rise of inbound marketing to the MarTech explosion, to the emergence of RevOps , and now the AI-driven era that’s breaking long-standing KPIs and attribution models. In this candid conversation, Kipp explains why traditional top-o
Lisa Martin
Feb 42 min read


Technical Storytelling in the Age of AI: Why CMOs Must Embrace the Tools or Get Left Behind
Jason McClelland breaks down category creation, AI acceleration, and why technical storytelling remains the most underrated power in B2B marketing.
Lisa Martin
Jan 202 min read


The 2026 CMO Agenda: Growth now runs through the CMO
The CMO role is being rewritten in real time. Boards now see growth running through marketing. Lisa Martin distills insights from dozens of CMO conversations and her appearance on Tech Marketing Rewired to reveal the 2026 agenda—from AI entering the prove-it era, to integrated marketing as the company’s operating system, and why trust and media presence are today’s true competitive edge. It’s a candid, practical roadmap for leaders who want to scale faster, align teams, and w
Lisa Martin
Jan 93 min read


Inside NetApp’s Brand Transformation: AI, Data, Unleashing Genius, and Resilient Brand Marketing
In the season two premiere of CMOs Unscripted, NetApp CMO Gabie Boko shares how modern CMOs lead growth through AI, data, trust, and brand resilience.
Lisa Martin
Jan 62 min read


America’s AI Crossroads: Will Federal AI Regulation Protect Us or Expose Us?
President Trump’s proposed Federal AI regulation could reshape how millions of Americans interact with AI every day. It promises a unified federal standard, but, depending on how it’s written, it could either strengthen protections or weaken them. The real question now is: will the U.S. raise the AI bar for safety and transparency, or lower it in the race for speed and global AI dominance?
Lisa Martin
Dec 10, 20254 min read
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