All Posts

Enterprise AI has entered the execution era. In the premiere episode of my Boomi World 2026 vlog series, I sit down with Boomi’s Chief Product and Technology Officer, Ed Macosky, to break down what it really takes to scale agentic AI with confidence — from orchestration and governance to trusted data and security. This is your preview of the conversations we’ll be having on stage in Chicago, May 11–14.

CoreWeave CMO Jean English reveals how she stepped into the role just 28 days before the company’s IPO and helped build a bold AI brand from the ground up. In this episode of CMOs Unscripted, she shares lessons on category creation, marketing performance, AI infrastructure storytelling, and why authenticity is today’s leadership superpower.

Boomi World 2026 is coming to Chicago, and the AI experimentation phase is over. It’s time to execute. In the kickoff to my Road to Boomi World vlog series, Boomi CMO Alison Biggan explains why this year is different, spotlighting strong market momentum, rapid customer growth, and a sharp focus on real-world AI value. From governed agentic workflows to smarter use of existing infrastructure, this event is all about turning innovation into impact.

How CMOs turn AI experimentation into real business value, with practical guidance on data, trust, and enterprise-scale ROI.

In this episode of  CMOs Unscripted , host Lisa Martin  sits down with Kipp Bodnar , Chief Marketing Officer of HubSpot , to unpack how AI is fundamentally reshaping modern marketing . Kipp has helped build the modern marketing playbook —from the rise of inbound marketing to the MarTech explosion, to the emergence of RevOps , and now the AI-driven era that’s breaking long-standing KPIs and attribution models. In this candid conversation, Kipp explains why traditional top-o

Jason McClelland breaks down category creation, AI acceleration, and why technical storytelling remains the most underrated power in B2B marketing.

The CMO role is being rewritten in real time. Boards now see growth running through marketing. Lisa Martin distills insights from dozens of CMO conversations and her appearance on Tech Marketing Rewired to reveal the 2026 agenda—from AI entering the prove-it era, to integrated marketing as the company’s operating system, and why trust and media presence are today’s true competitive edge. It’s a candid, practical roadmap for leaders who want to scale faster, align teams, and w

In the season two premiere of CMOs Unscripted, NetApp CMO Gabie Boko shares how modern CMOs lead growth through AI, data, trust, and brand resilience.

President Trump’s proposed Federal AI regulation could reshape how millions of Americans interact with AI every day. It promises a unified federal standard, but, depending on how it’s written, it could either strengthen protections or weaken them. The real question now is: will the U.S. raise the AI bar for safety and transparency, or lower it in the race for speed and global AI dominance?

Voice AI is exploding and reshaping entertainment, media, and tech. I joined Mark Lobel on BBC Business Today to discuss how celebrity voices—from Michael Caine to Matthew McConaughey—are becoming valuable digital assets. Advances in AI make near-human conversations real as celebs license their voices. This shift is reshaping content and digital presence worldwide.

In this episode of CMOs Unscripted, Lisa Martin chats with Workato’s Chief GTM Officer Chandar Pattabhiram about the modern marketing leader’s evolution. Chandar reveals how redefining the C, M, and O, embracing boardroom roles, and applying AI to real outcomes are reshaping the CMO playbook. A must-listen for leaders ready to scale their impact.

Glean’s Rena Fallstrom joins Lisa Martin to discuss how CMOs can elevate credibility and market influence through transparency, authenticity, and global communications excellence. Discover why honest analyst engagement, cultural nuance, and AI-powered storytelling define the future of marketing leadership.

What happens when a journalist becomes a technologist, and then reinvents marketing through AI? Madhukar Kumar joins Lisa Martin to unpack how agentic AI is reshaping marketing teams, why GEO is the next frontier of search, and how tomorrow’s CMOs must blend creativity with code.

Lisa Martin breaks down the biggest market movers from the week of September 16 live on Schwab Network’s Trading 360. From TikTok’s last-minute US-China deal and Nvidia’s $6.3B CoreWeave investment, to Tesla’s AI-powered future and OpenAI’s bold talent play, tech’s top names are shaping the next wave of market momentum. Catch Lisa’s insights on how these power moves are redefining innovation, competition, and investor confidence across the global tech landscape.

For years, I thought failure was something to avoid; proof that I wasn’t good enough. But looking back, every setback I’ve faced has been the very thing that propelled me forward. From a shy girl in Oroville, California who quit everything that scared her to standing at NASA’s Kennedy Space Center watching Space Shuttle Columbia launch, to eventually finding my voice on live tech broadcasts. Each “failure” was a launch pad. Losing my comfort zones forced me to grow.

CMO Diana Eadington explains how to build a demand gen engine that starts with bookings, aligns BDR + sales, leverages agentic AI, and scales with an agile, shared-goals culture.

In this CMOs Unscripted episode, Lisa Martin and Rico Andrade discuss managing up to the CEO and board in B2B marketing—what to discuss, which metrics matter, how to avoid vanity KPIs, and how proactive insights and early wins build trust and unlock budget.

In this episode of CMOs Unscripted , host Lisa Martin  sits down with Evanna Kearins , CMO International at UiPath, for a candid conversation on the complexities of global B2B marketing. Evanna shares how her team is navigating the nuances of EMEA and APJ markets - from cultural and linguistic differences to regulatory hurdles - while scaling integrated campaigns and embracing AI-powered agility. With deep experience across the marketing mix and a journalistic eye for storyte

Lisa Martin interviews CrowdStrike CMO Jennifer “JJ” Johnson on how AI—especially agentic workflows—is transforming modern marketing.

In this CMOs Unscripted episode, Snowflake CMO Denise Persson joins host Lisa Martin to explore how AI is revolutionizing marketing operations. Discover how her team drives measurable impact through hyper-personalization, predictive pipeline forecasting, and a culture of trust and innovation.