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The CMO role is being rewritten in real time. Boards now see growth running through marketing. Lisa Martin distills insights from dozens of CMO conversations and her appearance on Tech Marketing Rewired to reveal the 2026 agenda—from AI entering the prove-it era, to integrated marketing as the company’s operating system, and why trust and media presence are today’s true competitive edge. It’s a candid, practical roadmap for leaders who want to scale faster, align teams, and w

In the season two premiere of CMOs Unscripted, NetApp CMO Gabie Boko shares how modern CMOs lead growth through AI, data, trust, and brand resilience.

President Trump’s proposed Federal AI regulation could reshape how millions of Americans interact with AI every day. It promises a unified federal standard, but, depending on how it’s written, it could either strengthen protections or weaken them. The real question now is: will the U.S. raise the AI bar for safety and transparency, or lower it in the race for speed and global AI dominance?

Voice AI is exploding and reshaping entertainment, media, and tech. I joined Mark Lobel on BBC Business Today to discuss how celebrity voices—from Michael Caine to Matthew McConaughey—are becoming valuable digital assets. Advances in AI make near-human conversations real as celebs license their voices. This shift is reshaping content and digital presence worldwide.

In this episode of CMOs Unscripted, Lisa Martin chats with Workato’s Chief GTM Officer Chandar Pattabhiram about the modern marketing leader’s evolution. Chandar reveals how redefining the C, M, and O, embracing boardroom roles, and applying AI to real outcomes are reshaping the CMO playbook. A must-listen for leaders ready to scale their impact.

Glean’s Rena Fallstrom joins Lisa Martin to discuss how CMOs can elevate credibility and market influence through transparency, authenticity, and global communications excellence. Discover why honest analyst engagement, cultural nuance, and AI-powered storytelling define the future of marketing leadership.