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CMOs Unscripted


Dissecting the CMO Responsibilities — A Conversation with Chandar Pattabhiram
In this episode of CMOs Unscripted, Lisa Martin chats with Workato’s Chief GTM Officer Chandar Pattabhiram about the modern marketing leader’s evolution. Chandar reveals how redefining the C, M, and O, embracing boardroom roles, and applying AI to real outcomes are reshaping the CMO playbook. A must-listen for leaders ready to scale their impact.
Lisa Martin
Nov 182 min read


Building Credibility and Influence with Analysts and Customers
Glean’s Rena Fallstrom joins Lisa Martin to discuss how CMOs can elevate credibility and market influence through transparency, authenticity, and global communications excellence. Discover why honest analyst engagement, cultural nuance, and AI-powered storytelling define the future of marketing leadership.
Lisa Martin
Nov 52 min read


Agents, GEO, and the AI-Driven Future of Marketing
What happens when a journalist becomes a technologist, and then reinvents marketing through AI? Madhukar Kumar joins Lisa Martin to unpack how agentic AI is reshaping marketing teams, why GEO is the next frontier of search, and how tomorrow’s CMOs must blend creativity with code.
Lisa Martin
Oct 222 min read


CMOs Unscripted with Diana Eadington | The Evolution of B2B Marketing and Demand Generation
CMO Diana Eadington explains how to build a demand gen engine that starts with bookings, aligns BDR + sales, leverages agentic AI, and scales with an agile, shared-goals culture.
Lisa Martin
Oct 142 min read


CMOs Unscripted with Rico Andrade | CMO Leadership: Delivering on CEO and Board Priorities
In this CMOs Unscripted episode, Lisa Martin and Rico Andrade discuss managing up to the CEO and board in B2B marketing—what to discuss, which metrics matter, how to avoid vanity KPIs, and how proactive insights and early wins build trust and unlock budget.
Lisa Martin
Sep 232 min read


CMOs Unscripted with Evanna Kearins | Navigating International B2B Marketing: A CMO's Perspective
In this episode of CMOs Unscripted , host Lisa Martin sits down with Evanna Kearins , CMO International at UiPath, for a candid conversation on the complexities of global B2B marketing. Evanna shares how her team is navigating the nuances of EMEA and APJ markets - from cultural and linguistic differences to regulatory hurdles - while scaling integrated campaigns and embracing AI-powered agility. With deep experience across the marketing mix and a journalistic eye for storyte
Lisa Martin
Sep 91 min read


CMOs Unscripted with Jennifer Johnson | Revolutionizing Marketing: The Power of AI in Driving Growth
Lisa Martin interviews CrowdStrike CMO Jennifer “JJ” Johnson on how AI—especially agentic workflows—is transforming modern marketing.
Lisa Martin
Aug 261 min read


CMOs Unscripted with Denise Persson | How CMOs Are Scaling AI in Turbulent Times
In this CMOs Unscripted episode, Snowflake CMO Denise Persson joins host Lisa Martin to explore how AI is revolutionizing marketing operations. Discover how her team drives measurable impact through hyper-personalization, predictive pipeline forecasting, and a culture of trust and innovation.
Lisa Martin
Aug 121 min read


CMOs Unscripted with Laura Heisman | The Business Impact of AI-Infused Marketing
Laura Heisman shares practical playbooks for AI-infused marketing—from launching AI councils to boosting 3× content output and richer targeting without losing the human touch.
Lisa Martin
Jul 291 min read


CMOs Unscripted with Emily Foley | Why Language, Tone, and Words Matter in AI Model Training
Discover how AI model training, marketing ethics, and inclusive language intersect in Episode 4 of CMOs Unscripted. Cisco Capital CMO Emily Foley joins Lisa Martin to reveal how tone, empathy, and intentional words shape AI, reduce bias, and drive personalized customer experiences.
Lisa Martin
Jul 151 min read


CMOs Unscripted with Mandy Dhaliwal | Unlocking the Power of Integrated Marketing
In this episode of CMOs Unscripted, host Lisa Martin sits down with Mandy Dhaliwal, CMO of Nutanix, to explore how integrated marketing has become a strategic operating model for high-growth organizations. With over 25 years of experience in cloud and software markets, Mandy shares how modern CMOs can elevate marketing from a siloed function to a powerful, company-wide driver of value.
Lisa Martin
Jul 11 min read


CMOs Unscripted with Ash Parikh | Succeeding as a Private Equity CMO
In this episode of CMOs Unscripted, host Lisa Martin sits down with Ash Parikh, CMO of Trellix, to unpack the essentials of succeeding as a private equity-backed CMO. Ash shares his perspective on the two non-negotiables for every marketing leader: Efficiency and Effectiveness, revealing how data-driven decision-making and results-focused execution set the best CMOs apart.
Lisa Martin
Jun 171 min read


CMOs Unscripted with Eric Herzog | From Silos to Synergy: The Integrated Marketing Strategy
On this episode of CMOs Unscripted, Lisa Martin sits down with award-winning CMO Eric Herzog to explore integrated marketing, its impact on revenue, and how aligning marketing with sales drives business success.
Lisa Martin
Jun 41 min read
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