CMOs Unscripted

CoreWeave CMO Jean English reveals how she stepped into the role just 28 days before the company’s IPO and helped build a bold AI brand from the ground up. In this episode of CMOs Unscripted, she shares lessons on category creation, marketing performance, AI infrastructure storytelling, and why authenticity is today’s leadership superpower.

How CMOs turn AI experimentation into real business value, with practical guidance on data, trust, and enterprise-scale ROI.

In this episode of  CMOs Unscripted , host Lisa Martin  sits down with Kipp Bodnar , Chief Marketing Officer of HubSpot , to unpack how AI is fundamentally reshaping modern marketing . Kipp has helped build the modern marketing playbook —from the rise of inbound marketing to the MarTech explosion, to the emergence of RevOps , and now the AI-driven era that’s breaking long-standing KPIs and attribution models. In this candid conversation, Kipp explains why traditional top-o

Jason McClelland breaks down category creation, AI acceleration, and why technical storytelling remains the most underrated power in B2B marketing.

In the season two premiere of CMOs Unscripted, NetApp CMO Gabie Boko shares how modern CMOs lead growth through AI, data, trust, and brand resilience.

In this episode of CMOs Unscripted, Lisa Martin chats with Workato’s Chief GTM Officer Chandar Pattabhiram about the modern marketing leader’s evolution. Chandar reveals how redefining the C, M, and O, embracing boardroom roles, and applying AI to real outcomes are reshaping the CMO playbook. A must-listen for leaders ready to scale their impact.

Glean’s Rena Fallstrom joins Lisa Martin to discuss how CMOs can elevate credibility and market influence through transparency, authenticity, and global communications excellence. Discover why honest analyst engagement, cultural nuance, and AI-powered storytelling define the future of marketing leadership.

What happens when a journalist becomes a technologist, and then reinvents marketing through AI? Madhukar Kumar joins Lisa Martin to unpack how agentic AI is reshaping marketing teams, why GEO is the next frontier of search, and how tomorrow’s CMOs must blend creativity with code.

CMO Diana Eadington explains how to build a demand gen engine that starts with bookings, aligns BDR + sales, leverages agentic AI, and scales with an agile, shared-goals culture.

In this CMOs Unscripted episode, Lisa Martin and Rico Andrade discuss managing up to the CEO and board in B2B marketing—what to discuss, which metrics matter, how to avoid vanity KPIs, and how proactive insights and early wins build trust and unlock budget.

In this episode of CMOs Unscripted , host Lisa Martin  sits down with Evanna Kearins , CMO International at UiPath, for a candid conversation on the complexities of global B2B marketing. Evanna shares how her team is navigating the nuances of EMEA and APJ markets - from cultural and linguistic differences to regulatory hurdles - while scaling integrated campaigns and embracing AI-powered agility. With deep experience across the marketing mix and a journalistic eye for storyte

Lisa Martin interviews CrowdStrike CMO Jennifer “JJ” Johnson on how AI—especially agentic workflows—is transforming modern marketing.

In this CMOs Unscripted episode, Snowflake CMO Denise Persson joins host Lisa Martin to explore how AI is revolutionizing marketing operations. Discover how her team drives measurable impact through hyper-personalization, predictive pipeline forecasting, and a culture of trust and innovation.

Laura Heisman shares practical playbooks for AI-infused marketing—from launching AI councils to boosting 3× content output and richer targeting without losing the human touch.

Discover how AI model training, marketing ethics, and inclusive language intersect in Episode 4 of CMOs Unscripted. Cisco Capital CMO Emily Foley joins Lisa Martin to reveal how tone, empathy, and intentional words shape AI, reduce bias, and drive personalized customer experiences.

In this episode of CMOs Unscripted, host Lisa Martin sits down with Mandy Dhaliwal, CMO of Nutanix, to explore how integrated marketing has become a strategic operating model for high-growth organizations. With over 25 years of experience in cloud and software markets, Mandy shares how modern CMOs can elevate marketing from a siloed function to a powerful, company-wide driver of value.

In this episode of CMOs Unscripted, host Lisa Martin sits down with Ash Parikh, CMO of Trellix, to unpack the essentials of succeeding as a private equity-backed CMO. Ash shares his perspective on the two non-negotiables for every marketing leader: Efficiency and Effectiveness, revealing how data-driven decision-making and results-focused execution set the best CMOs apart.

On this episode of CMOs Unscripted, Lisa Martin sits down with award-winning CMO Eric Herzog to explore integrated marketing, its impact on revenue, and how aligning marketing with sales drives business success.