AI isn’t replacing marketing—it’s transforming how it gets done. In this episode, Palo Alto Networks CMO Kelly Wahlder explains how he’s leveraging speed, data, and AI to reshape modern marketing.

Jason McClelland breaks down category creation, AI acceleration, and why technical storytelling remains the most underrated power in B2B marketing.

What happens when a journalist becomes a technologist, and then reinvents marketing through AI? Madhukar Kumar joins Lisa Martin to unpack how agentic AI is reshaping marketing teams, why GEO is the next frontier of search, and how tomorrow’s CMOs must blend creativity with code.