AI isn’t replacing marketing—it’s transforming how it gets done. In this episode, Palo Alto Networks CMO Kelly Wahlder explains how he’s leveraging speed, data, and AI to reshape modern marketing.

NetApp’s NFL partnership didn’t start as a sponsorship—it started as a customer need. In this episode, CMO Gabie Boko shares how to turn invisible technology into powerful brand storytelling.

In this episode of CMOs Unscripted , host Lisa Martin sits down with Kipp Bodnar , Chief Marketing Officer of HubSpot , to unpack how AI is fundamentally reshaping modern marketing . Kipp has helped build the modern marketing playbook —from the rise of inbound marketing to the MarTech explosion, to the emergence of RevOps , and now the AI-driven era that’s breaking long-standing KPIs and attribution models. In this candid conversation, Kipp explains why traditional top-o