Glean’s Rena Fallstrom joins Lisa Martin to discuss how CMOs can elevate credibility and market influence through transparency, authenticity, and global communications excellence. Discover why honest analyst engagement, cultural nuance, and AI-powered storytelling define the future of marketing leadership.

In this CMOs Unscripted episode, Lisa Martin and Rico Andrade discuss managing up to the CEO and board in B2B marketing—what to discuss, which metrics matter, how to avoid vanity KPIs, and how proactive insights and early wins build trust and unlock budget.