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Accelerate Your Journey to Chicago
Boomi World 2026 is coming to Chicago, and the AI experimentation phase is over. It’s time to execute. In the kickoff to my Road to Boomi World vlog series, Boomi CMO Alison Biggan explains why this year is different, spotlighting strong market momentum, rapid customer growth, and a sharp focus on real-world AI value. From governed agentic workflows to smarter use of existing infrastructure, this event is all about turning innovation into impact.
Lisa Martin
Feb 253 min read


Technical Storytelling in the Age of AI: Why CMOs Must Embrace the Tools or Get Left Behind
Jason McClelland breaks down category creation, AI acceleration, and why technical storytelling remains the most underrated power in B2B marketing.
Lisa Martin
Jan 202 min read


Lisa Martin Talks Market Movers on Schwab Network
Lisa Martin breaks down the biggest market movers from the week of September 16 live on Schwab Network’s Trading 360. From TikTok’s last-minute US-China deal and Nvidia’s $6.3B CoreWeave investment, to Tesla’s AI-powered future and OpenAI’s bold talent play, tech’s top names are shaping the next wave of market momentum. Catch Lisa’s insights on how these power moves are redefining innovation, competition, and investor confidence across the global tech landscape.
Lisa Martin
Oct 19, 20252 min read


The Evolution of B2B Marketing and Demand Generation
CMO Diana Eadington explains how to build a demand gen engine that starts with bookings, aligns BDR + sales, leverages agentic AI, and scales with an agile, shared-goals culture.
Lisa Martin
Oct 14, 20252 min read
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