Everpure CMO Lynn Lucas takes Lisa Martin behind the scenes of the former Pure Storage brand transformation, revealing how the company researched its new identity, protected existing equity, aligned employees, managed its digital migration, and positioned the business for the future of enterprise data management and AI.

What happens when a journalist becomes a technologist, and then reinvents marketing through AI? Madhukar Kumar joins Lisa Martin to unpack how agentic AI is reshaping marketing teams, why GEO is the next frontier of search, and how tomorrow’s CMOs must blend creativity with code.