The CMO role is being rewritten in real time. Boards now see growth running through marketing. Lisa Martin distills insights from dozens of CMO conversations and her appearance on Tech Marketing Rewired to reveal the 2026 agenda—from AI entering the prove-it era, to integrated marketing as the company’s operating system, and why trust and media presence are today’s true competitive edge. It’s a candid, practical roadmap for leaders who want to scale faster, align teams, and w

CMO Diana Eadington explains how to build a demand gen engine that starts with bookings, aligns BDR + sales, leverages agentic AI, and scales with an agile, shared-goals culture.