In this episode of  CMOs Unscripted , host Lisa Martin  sits down with Kipp Bodnar , Chief Marketing Officer of HubSpot , to unpack how AI is fundamentally reshaping modern marketing . Kipp has helped build the modern marketing playbook —from the rise of inbound marketing to the MarTech explosion, to the emergence of RevOps , and now the AI-driven era that’s breaking long-standing KPIs and attribution models. In this candid conversation, Kipp explains why traditional top-o

In this episode of CMOs Unscripted , host Lisa Martin  sits down with Evanna Kearins , CMO International at UiPath, for a candid conversation on the complexities of global B2B marketing. Evanna shares how her team is navigating the nuances of EMEA and APJ markets - from cultural and linguistic differences to regulatory hurdles - while scaling integrated campaigns and embracing AI-powered agility. With deep experience across the marketing mix and a journalistic eye for storyte