What happens when a journalist becomes a technologist, and then reinvents marketing through AI? Madhukar Kumar joins Lisa Martin to unpack how agentic AI is reshaping marketing teams, why GEO is the next frontier of search, and how tomorrow’s CMOs must blend creativity with code.

On this episode of CMOs Unscripted, Lisa Martin sits down with award-winning CMO Eric Herzog to explore integrated marketing, its impact on revenue, and how aligning marketing with sales drives business success.