Jason McClelland breaks down category creation, AI acceleration, and why technical storytelling remains the most underrated power in B2B marketing.

In this episode of CMOs Unscripted , host Lisa Martin  sits down with Evanna Kearins , CMO International at UiPath, for a candid conversation on the complexities of global B2B marketing. Evanna shares how her team is navigating the nuances of EMEA and APJ markets - from cultural and linguistic differences to regulatory hurdles - while scaling integrated campaigns and embracing AI-powered agility. With deep experience across the marketing mix and a journalistic eye for storyte