Everpure CMO Lynn Lucas takes Lisa Martin behind the scenes of the former Pure Storage brand transformation, revealing how the company researched its new identity, protected existing equity, aligned employees, managed its digital migration, and positioned the business for the future of enterprise data management and AI.

Discover how AI model training, marketing ethics, and inclusive language intersect in Episode 4 of CMOs Unscripted. Cisco Capital CMO Emily Foley joins Lisa Martin to reveal how tone, empathy, and intentional words shape AI, reduce bias, and drive personalized customer experiences.