NetApp’s NFL partnership didn’t start as a sponsorship—it started as a customer need. In this episode, CMO Gabie Boko shares how to turn invisible technology into powerful brand storytelling.

What happens when a journalist becomes a technologist, and then reinvents marketing through AI? Madhukar Kumar joins Lisa Martin to unpack how agentic AI is reshaping marketing teams, why GEO is the next frontier of search, and how tomorrow’s CMOs must blend creativity with code.