Everpure CMO Lynn Lucas takes Lisa Martin behind the scenes of the former Pure Storage brand transformation, revealing how the company researched its new identity, protected existing equity, aligned employees, managed its digital migration, and positioned the business for the future of enterprise data management and AI.

Jason McClelland breaks down category creation, AI acceleration, and why technical storytelling remains the most underrated power in B2B marketing.

In this episode of CMOs Unscripted , host Lisa Martin sits down with Evanna Kearins , CMO International at UiPath, for a candid conversation on the complexities of global B2B marketing. Evanna shares how her team is navigating the nuances of EMEA and APJ markets - from cultural and linguistic differences to regulatory hurdles - while scaling integrated campaigns and embracing AI-powered agility. With deep experience across the marketing mix and a journalistic eye for storyte