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How NetApp Turned Partnerships with the NFL and San Francisco 49ers Into Breakthrough Brand Moments
NetApp’s NFL partnership didn’t start as a sponsorship—it started as a customer need. In this episode, CMO Gabie Boko shares how to turn invisible technology into powerful brand storytelling.
Lisa Martin
Apr 21 min read


Inside NetApp’s Brand Transformation: AI, Data, Unleashing Genius, and Resilient Brand Marketing
In the season two premiere of CMOs Unscripted, NetApp CMO Gabie Boko shares how modern CMOs lead growth through AI, data, trust, and brand resilience.
Lisa Martin
Jan 62 min read
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