Enterprise AI has entered the execution era, but turning that into real business value depends on one critical capability: data activation. In this conversation, Boomi’s Chris Hallenbeck explains how getting the right data, in the right place, at the right time unlocks AI value, accelerates business processes, and transforms IT into a strategic driver of business outcomes.

Enterprise AI has entered its execution era, and success starts with data in motion. In this conversation with Boomi’s Mani Gill, we explore how organizations are activating data, orchestrating APIs and AI agents, and moving from experimentation to real business outcomes. With built-in governance, visibility, and trust, enterprises can scale AI confidently and accelerate toward a more autonomous future.

Enterprise AI has entered the execution era. In the premiere episode of my Boomi World 2026 vlog series, I sit down with Boomi’s Chief Product and Technology Officer, Ed Macosky, to break down what it really takes to scale agentic AI with confidence — from orchestration and governance to trusted data and security. This is your preview of the conversations we’ll be having on stage in Chicago, May 11–14.

Boomi World 2026 is coming to Chicago, and the AI experimentation phase is over. It’s time to execute. In the kickoff to my Road to Boomi World vlog series, Boomi CMO Alison Biggan explains why this year is different, spotlighting strong market momentum, rapid customer growth, and a sharp focus on real-world AI value. From governed agentic workflows to smarter use of existing infrastructure, this event is all about turning innovation into impact.

The CMO role is being rewritten in real time. Boards now see growth running through marketing. Lisa Martin distills insights from dozens of CMO conversations and her appearance on Tech Marketing Rewired to reveal the 2026 agenda—from AI entering the prove-it era, to integrated marketing as the company’s operating system, and why trust and media presence are today’s true competitive edge. It’s a candid, practical roadmap for leaders who want to scale faster, align teams, and w

CMO Diana Eadington explains how to build a demand gen engine that starts with bookings, aligns BDR + sales, leverages agentic AI, and scales with an agile, shared-goals culture.

Lisa Martin interviews CrowdStrike CMO Jennifer “JJ” Johnson on how AI—especially agentic workflows—is transforming modern marketing.

In this CMOs Unscripted episode, Snowflake CMO Denise Persson joins host Lisa Martin to explore how AI is revolutionizing marketing operations. Discover how her team drives measurable impact through hyper-personalization, predictive pipeline forecasting, and a culture of trust and innovation.