Boomi World 2026 is coming to Chicago, and the AI experimentation phase is over. It’s time to execute. In the kickoff to my Road to Boomi World vlog series, Boomi CMO Alison Biggan explains why this year is different, spotlighting strong market momentum, rapid customer growth, and a sharp focus on real-world AI value. From governed agentic workflows to smarter use of existing infrastructure, this event is all about turning innovation into impact.

The CMO role is being rewritten in real time. Boards now see growth running through marketing. Lisa Martin distills insights from dozens of CMO conversations and her appearance on Tech Marketing Rewired to reveal the 2026 agenda—from AI entering the prove-it era, to integrated marketing as the company’s operating system, and why trust and media presence are today’s true competitive edge. It’s a candid, practical roadmap for leaders who want to scale faster, align teams, and w

CMO Diana Eadington explains how to build a demand gen engine that starts with bookings, aligns BDR + sales, leverages agentic AI, and scales with an agile, shared-goals culture.

Lisa Martin interviews CrowdStrike CMO Jennifer “JJ” Johnson on how AI—especially agentic workflows—is transforming modern marketing.

In this CMOs Unscripted episode, Snowflake CMO Denise Persson joins host Lisa Martin to explore how AI is revolutionizing marketing operations. Discover how her team drives measurable impact through hyper-personalization, predictive pipeline forecasting, and a culture of trust and innovation.