Everpure CMO Lynn Lucas takes Lisa Martin behind the scenes of the former Pure Storage brand transformation, revealing how the company researched its new identity, protected existing equity, aligned employees, managed its digital migration, and positioned the business for the future of enterprise data management and AI.

In this episode of CMOs Unscripted , host Lisa Martin sits down with Kipp Bodnar , Chief Marketing Officer of HubSpot , to unpack how AI is fundamentally reshaping modern marketing . Kipp has helped build the modern marketing playbook —from the rise of inbound marketing to the MarTech explosion, to the emergence of RevOps , and now the AI-driven era that’s breaking long-standing KPIs and attribution models. In this candid conversation, Kipp explains why traditional top-o