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CMO Insight Survey
Challenges, Trends, and Opportunities
1. What is your company’s primary industry?
Technology
Healthcare
Financial Services
Manufacturing
Consumer Goods
Education
Professional Services
Other
Please Specify
2. What is the size of your company?
1-50 employees
51-200 employees
201-1,000 employees
1,001-5,000 employees
5,001+ employees
3. What is your title?
Chief Marketing Officer
EVP/SVP of Marketing
VP of Marketing
Other
Please Specify
4. What are your top 3 biggest challenges right now as a CMO / CEO? (Select up to 3)
Aligning marketing with sales and revenue outcomes
Proving marketing ROI to the C-suite
Keeping up with marketing technology and AI adoption
Building and retaining a high-performing team
Meeting evolving customer expectations
Brand differentiation in a crowded market
Budget constraints and doing more with less
Adapting to economic or industry shifts
Navigating global/multi-regional marketing complexities
Telling provocative customer stories
Producing high quality video content
Other
Please Specify
5. What keeps you up at night as a CMO / CEO?
6. What do you believe will be the biggest challenge facing CMOs in your industry over the next 12–18 months?
7. What marketing trends or technologies are you watching closely? (Select all that apply)
Generative AI / Content automation
Account-Based Marketing (ABM)
First-party data and privacy strategies
Customer journey orchestration
Video and live content strategies
Community building
Personalization at scale
Marketing measurement and attribution
Sustainability / ESG alignment
Agentic AI
Other
8. If you could give one piece of advice to a new CMO stepping into the role, what would it be?
9. What’s one marketing initiative or strategy that delivered unexpected results (positive or negative) in the past year?
10 What do you wish your peers talked more openly about?
Thank you for participating! Want a first look at the full CMO Challenges & Trends 2025 Report? Drop your email below and we’ll send it as soon as it’s published.
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